Princeton Program in Gender and Sexuality Studies

What began in 1982 as a Women’s Studies program at Princeton University has evolved dramatically during the more than three decades since its inception.

The program — which is now a large-scale, fully inclusive program and community renamed Gender and Sexuality Studies (GSS) — represents a diverse collective of scholars, teachers, and students who promote shared understanding and knowledge and champion social change in the world as it relates to gender and sexuality.

In addition to offering undergraduate and graduate certificate programs, GSS hosts a robust series of open-invitation events, including conferences, performances, scholar visits, and book clubs, which explore issues and concerns that are relevant across many disciplines.

As a result of these advancements, it became evident that the institution’s branding and identity needed to mirror its evolution and ongoing commitment to diversity, accessibility, and growth. The first step involved making adjustments to their identity. By simplifying their logo’s shapes and colors, as well as its relationship to the wordmark, we were able to better convey the organization’s expanded mission.

We then created a new website that balances a traditional and professional Ivy-League-caliber aesthetic with a friendly, personal tone that is reflective of both the community itself and the program’s long-standing special faculty-student connection, incorporating quotes, video, and subtle animation effects to enhance the visual experience and interactivity.