Reaching the 150-year mark is a momentous achievement for any institution. For the revered Hoboken, NJ-based Stevens Institute of Technology, it meant it was time to celebrate “150 Years of Stevens,” with help from a related new campaign microsite.
As one of the oldest technological universities in the country which was named after a distinguished family known as “America's First Family of Inventors,” who changed the face of American engineering through their design of steamboats, locomotives, railroad tracks, and many other technical innovations, Stevens had a rich history for us to draw from when creating this new site. Guided by their established brand guidelines and traditional color palette, we created a dynamic campaign website that celebrates not only their impressive history and an array of remarkable milestones, but also showcases a wide variety of features and events that will take place during the organization’s year-long celebration.
The new site leverages the 150th anniversary — or “sesquicentennial” — to infuse new life into the brand by stoking feelings of pride and nostalgia, and forming emotional connections through a deep collection of news and 150 original short-form stories that will engage their 7,200+ undergraduate and graduate students, as well as faculty, staff, and alumni. The site also features videos, special event save-the-date alerts, speaker engagements, awards, items for sale, and a central timeline feature showing significant achievements and points of interest throughout the organization’s long history. Select features will also be cross-promoted on their social media channels throughout the year with the hashtag #stevens150.
While the site was in development, we designed and deployed a splash page that served as a teaser for the campaign leading up to its launch. This provided an ongoing way to promote excitement about the organization, the anniversary, and the site’s debut in a way that alerted visitors to the fact that something big was on the way.