High-tech manufacturers tend to have very specialized needs when it comes to their portfolio of marketing materials.
These items can’t merely act as a catalog of inventory — instead, they have to tell a story about the finer details like product specifications and key performance indicators and portray real value in a way that the viewer can quickly and easily understand.
We brought this knowledge to the table when we undertook the original design and development of a suite of marketing materials for Altuglas International, the global acrylic glass manufacturing division of the French industrial chemical solutions provider Arkema Group, with multiple locations throughout North America, Europe, and Asia.
After using their existing printed promotional materials for more than a decade, the Altuglas team was looking for new and modern design solutions that could quickly relay to their customers the full spectrum of product sizes, color options, and notable benefits they offer across a variety of Plexiglas® product lines for automotive, architectural, and industrial applications, without being cumbersome to the reader.
In addition to creating a contemporary approach to their primary brochure and one-sheet handout, we designed a series of graphs and sell sheets intended to create added impact to the client’s product sample binder. Our approach involved interpreting and organizing the product performance data in ways that would be more meaningful to potential customers by highlighting, comparing, and contrasting factors such as the rates of light transmission, heat stability, “yellowing” of product appearance, and more.
For example, in one brochure — created for Arkema’s line of light bars for automotive headlamps — we highlighted the product’s comparative luminosity and superior effectiveness through the strategic use of data, charts, and a powerful side-by-side image comparison between the Arkema product and that of a competitor.
As a collection, this suite of materials is now a highly effective toolkit that will facilitate the B2B sales process for the client going forward.