August 09, 2017 | Strategy

Getting the Most Out of User Testing

I’m (hopefully) not going to be the first to tell you that user testing is vital for creating and confirming strategy in website projects. That battle has already largely been won. What does remain is the question of how to do it well. It’s easier than ever to collect user data, but data is easy to misinterpret (and easy to warp into support for any opinion). It can also be difficult to translate...

March 29, 2017 | StrategyTechnology

Machine Learning and the Content Connection: What You Need to Know

You might be hearing a lot about how machine learning or "ML" is influencing how content creators think about SEO. Machine learning — the ability for computers to meaningfully interpret large volumes of data without being explicitly told exactly how to do so by a programmer — is changing a lot of the conversation around content creation on the web. If It Walks Like a Duck and Quacks Like a Duck...

November 02, 2016 | DesignStrategyTechnology

Digital First - Rethinking the College Viewbook

Over the years, we have worked with many colleges and universities on a wide array of marketing materials, and we have found one common denominator when it comes to traditional student viewbooks: They tend to look and sound the same. The formulaic approach that so many colleges take to this printed brochure geared towards incoming students generally includes uninspired photography — students...

September 29, 2016 | Strategy

From Paper to Web: Tips for Successfully Transforming Print Materials Into Digital Publications

For almost any business, taking print-based publications and marketing materials to the web opens the door for exciting opportunities in user accessibility and content presentation. But it’s a transformation that requires careful consideration of the medium. Because users experience content online differently than in print, the interface and experience needs to take several factors into account...

June 20, 2016 | StrategyTechnology

The Tall and the Short of Real Estate Websites: Portfolios vs. Microsites

Over the years, we’ve worked with a variety of large-scale commercial and residential real estate development, management, and architectural firms, all of which present an interesting challenge when it comes to website design: What is the best way to compile, present, and display myriad different properties offered under one online umbrella? The answer depends on the results the client is trying...

February 18, 2016 | DesignStrategy

5 Considerations for Effective Arts and Culture Branding

Over the years, our agency has developed a pretty strong foothold in the arts and culture community in the tri-state region. One of our first big breaks came in 2007 with a contract for a rebranding project and comprehensive marketing and design support for the Mann Center, and we’ve been working with them ever since in a variety of different capacities as the organization and its programming...

February 03, 2016 | Strategy

Branding: It's an Evolutionary Process

Despite the way it may seem, no brand worth its salt was created overnight. Rather, the best and most evocative brands are developed over time in what is typically a high-level, iterative process that can be influenced by many factors, including changes in technology, economics, global and marketplace trends, consumer preferences, demographic profiles, and so on. When companies stay in tune with...

June 24, 2015 | Strategy

Elegant Page Transitions on a Multi-Page Website

While working on Temple University's Digital Viewbook, Next Stop , we ran into an interesting question: without a SPA (single-page-application) framework, could we make the page transitions still feel smooth and seamless? The site is built in Drupal , so we tried a few existing options, including the Page Throbber and Ajax Pages module, but none seemed to work as well as we had hoped. So we...

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