We care about the people who use the websites and applications we build, so we take user experience (UX) seriously.
Designing Experiences, Not Pages
Our web design process has always been focused on creating re-usable, modular user interface elements that allow users to easily navigate the site's content without becoming frustrated or confused. We think of each site as an end-to-end experience, not simply a group of informational pages. Coupled with our history of working with sites that have a variety of different types of audiences who need to access many different types content, we've cultivated a team and a process that generates beautiful, functional websites and applications.
Our web design process is about more than just aesthetics. Our approach aims to create usability solutions that reflect your brand, address your functional needs through technology, and leverage your content to create a unique and engaging user experience.
Through years of experience designing and building websites and applications that are used by thousands of people every day, we've come to understand and appreciate how people interact with the technology we build. Our web design and user interface design processes focus on content strategy, information architecture, and the marriage of compelling visual design and functional simplicity and manageability.
Responsive Web Design
The term “responsive web design” is used to describe a website that, through thoughtful design and implementation, is able to scale and reposition itself to suit any screen size, from a large-format TV to a smartphone. In short, responsive design is a critical component of any comprehensive mobile strategy.
Eastern Standard has been implementing responsive techniques for as long as almost anyone, and we've integrated mobile-friendly approaches into our design and development processes.
Fully Accessible, ADA-Compliant Web Design
We craft each site to best-practice standards, and work to ensure full compliance with ADA and WCAG accessibility guidelines. Our sites have passed thorough internal and external accessibility audits, and we continually strive to make sure that our sites meet and exceed the expected standards.
Objective, by Design
Our designers, like all designers, certainly have a subjective eye for aesthetics. However, our work is always driven objective best practices that are backed up by user experience data. We focus on consistency, usability, and intuitiveness when designing websites and apps, and carry those concepts from our initial discussions through to the design process and into development.
At every step of our process, we validate our user experience assumptions with user testing, where we recruit end-users to test the effectiveness of our menu structure, and to test the overall intuitiveness of the interface design. Our user testing approach can be tailored to suit the needs of each project.