Website Redesign

Website redesigns built to drive growth through clearer messaging, stronger UX, and a platform your team can actually maintain.

More than just a homepage refresh

If the goal is growth, more qualified leads, better conversion, clearer messaging, and faster delivery, then a redesign needs to address everything that makes the site work: brand, content, UX, design systems, SEO/GEO, and ongoing maintenance.

Eastern Standard is a website redesign agency for organizations that want a site that performs like a product. We help teams clarify what the site should do, build a structure that supports that goal, and deliver a polished digital presence that’s maintainable long after launch.

Book a free redesign consult now.

Featured Case Studies

When a Redesign Is the Right Move

You don’t always need a redesign. But it’s a good fit when:

Your site looks fine, but conversion is weak:

UX, messaging, and content structure aren’t aligned to user intent.

Messaging feels generic or inconsistent:

The story shifts across pages, creating confusion and weakening credibility.

Content and visual design no longer align with the overarching organizational brand:

The experience doesn’t reflect your current identity, standards, or positioning.

The CMS is painful:

Publishing is slow, components are brittle, and the system is hard to scale.

The site is slow, inaccessible, or hard to update:

It is plagued by technical debt, performance issues, and outdated patterns.

SEO traffic has plateaued (or you’re worried a redesign could hurt it):

Technical SEO and content strategy need to be addressed as part of the redesign.

Teams are stuck:

There are too many stakeholders, priorities are unclear, and there’s no roadmap.

Redesign Isn’t Just Design

We treat redesigns as cross-functional projects, not a “design phase” followed by a “build phase.” Our redesign work can include:

Brand & messaging — Positioning, narrative, voice, tone, messaging frameworks
UX & IA — Sitemap, navigation, page types, content strategy, user journeys
UI & design systems — Components, tokens/styles, reusable patterns for faster iteration
Engineering — CMS architecture, templates, components, integrations, performance, accessibility
SEO & GEO support — Technical foundations, on-page guidance, and GEO considerations, plus URL and redirect plans when needed
Launch & iteration — QA, analytics/measurement, post-launch tuning, and a prioritized roadmap that sequences improvements and experiments based on impact, effort, and what the data shows post-launch

Stakeholder Alignment

The foundation for throughput and effective decision-making, we facilitate targeted collaborative workshops with global teams, the C-suite, and day-to-day players – or all of the above – to unearth misalignment and build consensus on project goals and challenges.
Design Exploration

Expert designers and strategists in branding and web draw research and inspiration from competitive and aspirational brands. With your team, we collaborate to find the most compelling next step in your brand’s visual evolution and resonate with audiences.
Content Briefs

Detailed content briefs and structure recommendations for key web pages that provide specific direction for our copywriters — or yours — and ensure that final copy is steeped in meaningful insights, user strategy, SEO, and ADA best practice.
User & Audience Journeys

Visual mapping of audience segments’ needs, actions, and attitudes before, during, and after engaging with your brand or product. User journeys provide a clear framework for decision-making to align content, messaging, design, and functionality with user needs.
Content Strategy

We help you develop effective content strategy [link to content strategy page] that aligns your content with your business goals and engages your audiences across platforms. Let our team of experts help you leverage compelling copy to drive results.
UX Research

Through surveys, focus groups, intercepts, and data analysis, we get to know your users to craft tailored experiences that meet their needs.

Our Redesign Process

1. Discovery & Alignment

Align on goals, audiences, constraints, and review analytics and content (if available)

2. Strategy & Structure

Define information architecture, page hierarchy, and content needs

3. Design System & Key Pages

Design reusable components first, then assemble into page layouts

4. Build & QA

Implement the CMS, build components/templates, integrate tools, run accessibility and performance checks

5. Launch & Optimize

Support launch readiness: technical SEO checks, analytics, QA, and a post-launch plan

How we work with your team in the website redesign process

For many teams, a redesign is also part of broader digital transformation services, especially when content governance, platform limitations, analytics gaps, or operational workflows are holding your organization back.

We often recommend a content-first website redesign, where information architecture and key page narratives lead, and visual design follows. This approach reduces rework and makes the build and CMS structure cleaner.

You can build if you want to

We’ve collaborated with established development teams within both agile and waterfall processes to add additional expertise, velocity, or capacity to your web or product team.

You can leave your devs behind

With extensive CMS implementation experience – particularly with WordPress and Drupal – we’re ready to handle your website redesign end-to-end.

The Part Most Teams Miss: Ongoing Support

A redesign is a moment in time. Your website is an ongoing product. We offer ongoing website maintenance and optimization so your platform stays secure, fast, and aligned with your business needs through:

Security & updates — Patches, dependency updates, platform hygiene
Performance improvements — Speed, stability, and ongoing technical tuning
Content & CMS support — Publishing help, workflow improvements, component additions
Iteration & feature work — Enhancements and roadmap delivery over time

Frequently asked questions about website redesign:

What’s the difference between a website redesign and a rebrand?

A redesign updates the site experience and structure. A rebrand updates identity and messaging. We can do either, or both, depending on what’s driving the problem.

Can you help with messaging and copy direction?

Yes. Verbal branding and messaging are often the highest-ROI part of a redesign, especially for conversion and differentiation.

Will a redesign hurt our SEO?

It can if it’s not well-planned. We build redesigned websites with SEO safeguards: technical foundations, redirect planning when necessary, and post-launch monitoring.

Do you build on our existing CMS or recommend a new one?

Either. Sometimes a redesign works best on the current platform. Sometimes the CMS is the blocker, and a rebuild/migration is the right move.

Do you offer maintenance after launch?

Yes. Ongoing maintenance, security updates, performance optimization, and iterative improvements are integral to our approach to keeping your site delivering results.

How do you keep redesigns from dragging on?

Clear scope, component-first design, fast feedback loops, and an evolved project management process that prioritizes launch-ready work over endless revisions.

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