Generative Engine Optimization (GEO)
Optimize web content, build authority, be seen, and get chosen in the age of AI.
Powerful New Strategies for Online Visibility
Gone are the days when your website content needed to just leverage traditional SEO strategies to rank well in search results. Now it also needs to educate, earn trust, and be readable by AI.
What Is GEO — And Why Does It Matter Now?
As AI-powered platforms become the go-to sources for online answers, traditional SEO strategies alone aren’t enough.
The new rules of engagement
AI-powered search tools like Google’s Search Generative Experience (SGE), ChatGPT, Perplexity, and Bing Copilot are redefining how people find information online.
Generative engines like these don’t just rank web pages — they create answers to user search queries that pull content from the most trusted sources they can find on the web.
If your content isn’t AI-friendly, your digital presence will quickly become invisible in this rapidly evolving era of digital discovery. We help your organization not just show up but stand out among AI-driven search results.
What it means for you
You need to optimize your web content for the newer AI-driven experiences that are shaping how people find and choose trusted products and services online.
This means creating content that:
- Answers questions clearly and directly
- Demonstrates expertise and credibility
- Is structured using a format that AI web crawlers can easily see, understand, and summarize
A Holistic Search Agency
We combine traditional SEO tactics with innovative GEO strategies to optimize search positioning, leads, and conversions for your organization.
- Keyword Research
- On-Page Optimization
- Technical SEO
- Link Building
- User Experience (UX) Optimization
- Local SEO
- Analytics and Monitoring
- Gen-AI Ready Website Content
- Authoritativeness & E-E-A-T Signals
POPULAR GEO ACTIVITIES & DELIVERABLES
GEO isn’t a passing search trend. It’s a new search reality. Are you ready for it?
How we leverage our GEO expertise to work with your team
Our team has been at the leading edge of the AI search strategy conversation for years, sharing our thoughts and experiences through industry-specific presentations, Q&As, thought leadership content, and more.
We leverage this expertise to help your team keep search strategy competitive and up to date.
We’ll surface data, insights, and actionable recommendations for you typically on a monthly cadence. From there, you can leverage our team to craft AI-friendly content, enhance UX, fix technical GEO issues, and optimize pages for conversion, or you can execute the strategy using your own in-house resources.
Reach Out Today
Our team can evaluate your site’s performance, technical SEO/GEO, organic positioning, and user experience to provide a holistic approach to lead generation. But meaningful results take time because generative engines don’t respond immediately to changes on your site. The time to get started is now.
Frequently asked questions about GEO:
Do you handle AI-optimized content creation?
Yes! We provide both a la carte and ongoing content creation services. When needed, we incorporate subject matter and industry experts and leverage AI and external data sources to inform the suggested content strategy.
Is GEO entirely replacing traditional SEO strategies?
No (or at least not yet). We recommend a hybrid SEO/GEO approach, and we use a variety of different tools to evaluate and make recommendations for your organization’s specific needs. We commonly use ahrefs and SEMRush alongside UX and performance analysis tools such as Fullstory, Microsoft clarity, and Google Lighthouse to identify opportunities for optimization.
How long is a typical GEO engagement?
We recommend a minimum of 6 months to implement a GEO strategy as part of a holistic content marketing strategy. GEO and digital marketing engagements are structured as monthly retainers to provide ongoing analysis and optimization.
Where is your team located?
Eastern Standard has its roots as a Philadelphia SEO company and digital agency, but we are now a fully remote company. We use a variety of remote tools to stay connected with your team and maintain close collaboration as we help you reach your SEO goals.
Do you provide GEO/SEO for websites you didn't build?
Yes! Our company provides GEO, SEO, and other website management services for our clients regardless of whether we built their site. We regularly inherit sites that are not optimized for SEO and get to work immediately on improving rankings and optimizing for conversion.
How is AI impacting your approach to SEO?
We use AI tools to help us alter or augment content, but our SEO approach is careful not to run afoul of Google’s helpful content guidelines. Overuse of AI can cause your search position to drop if Google sees the content as having little value to end users.
We also use our own homegrown AI search tool to ingest our clients’ site content and identify content gaps.
Do you provide GEO/SEO for B2B Companies?
Yes, a majority of our GEO/SEO clients are B2B companies or institutions looking to generate leads for their sales teams. In addition to content strategy and technical SEO, we also provide user experience design to further optimize your site toward conversion.
