You Might Not Need a Ground-Up Website Redesign
Whether due to budget contraints, timing, or organizational readiness, sometimes that full website overhaul you want just isn't in the cards. Thankfully, there’s an alternative: iterative, impactful improvement to an existing site. This option is overlooked because the perception is that it’s...
Enterprise Website Redesign: Strategies for Launch, Tracking & Ongoing Measurement
DIGITAL TRANSFORMATION SERIES PART 4/4 Congratulations! You’ve reached the final stage of your enterprise redesign project, and it’s “go” time. Here’s what you need to know as you look ahead to the future of your site. Before you begin, make sure you’ve already read: Part 1 — Introduction to...
Enterprise Website Redesign: Tips for a Seamless Design-Build Process
DIGITAL TRANSFORMATION SERIES PART 3/4 It’s time to execute your large-scale website redesign project … now what? Read on for some important time-tested strategies for navigating potential pitfalls as you head into the Design & Build phase. Before you begin, make sure you’ve already read: Part...
Planning, Brand Alignment & Research: The Starting Points for Successful Enterprise Website Redesign
DIGITAL TRANSFORMATION SERIES PART 2/4 "It does not do to leave a live dragon out of your calculations, if you live near him.” —J.R.R. Tolkien, The Hobbit While this quote always makes people chuckle, it’s surprisingly sensible advice that applies equally well in both epic fantasy storytelling and...
Introduction to Enterprise Website Redesign
DIGITAL TRANSFORMATION SERIES PART 1/4 There’s no way around it: Large-scale organizational website redesigns involve tricky terrain, from copious content to unpredictable UX considerations to multiple stakeholders — often across different departments and time zones. If a project of this magnitude...
5 Signs That Your Website Is Bad — and How to Fix It
If your website is underperforming — or if it’s truly bad — it could be tarnishing your professional reputation, hurting your relationship with prospective clients, and costing you sales. Here, we explore five potential ways your website might be turning users off. If any of these things are true...
A Guide to Web Accessibility for Designers, Content Managers, and Developers
There's a lot of web accessibility information online, but it's not always easy to get a concise overview of best practices for WCAG/ADA compliance for your team. As a result, I've created this brief handbook on web accessibility. Table of Contents Introduction Why Accessibility Matters What It...
What Are Your Google Core Web Vitals, and Why Should You Care?
Starting on May 21, 2021, Google will roll out its new Core Web Vitals initiative, leaving many website owners questioning, “What does this really mean for me and my site?” In short, Google makes fairly regular updates to their algorithms, some of which turn out to be more significant than others...
Drupal vs. Wordpress: Choosing Which CMS to Use
Our team works almost interchangeably in Drupal and WordPress, and we’re often tasked with making a CMS recommendation for our clients. Why Is It So Tricky to Determine Which One Is Right for You? There’s a lot of information about choosing Drupal vs. Wordpress , and most of it comes from a biased...
Drupal to WordPress or Vice Versa: What to Do When It’s Time to Migrate
Does your website currently reside on a Drupal core that is nearing its end of life deadline or a WordPress platform that doesn’t feel quite like the right fit? If you’re under the impression that the grass would be greener on another CMS, here are a few issues to consider before making a move...
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