Our brand alignment toolkit provides the foundation for your digital strategy, new website, or next campaign. Using a variety of tools and activities, we ensure that you're saying the right things to the right audience at the right time.
Establishes your brand archetype: the promise, messaging strategy, and traits that should inform your digital presence. This “north star” guides decision making for the direction of your digital strategy or the creation of a new website.
The conversion funnel identifies high value decision making factors and key messaging considerations to move users from "introduction" to "intent". A conversion funnel is created for each main audience group, product type, and/or service type.
For each key audience group, solution, or product line, the messaging map outlines how to organize your content to influence decision making and provide maximum value to the website visitor.
Digital brand alignment is a critical foundation for any digital strategy or new website project. It provides consensus among internal stakeholders, insights into the needs of your audience, and a baseline for how you'll create content. We've organized these steps and deliverables into a streamlined process that gets you moving quickly. Contact us today to learn more.
If your team is already ahead of the game and ready to move on your digital strategy, take a look at our Digital Marketing and UX Design solutions.
