Audience Research
Who are your target markets and what makes them tick? Leverage audience research to create powerful brand connections and spur users to action on your website.
WHAT IS AUDIENCE RESEARCH?
Before you take on a new website or digital strategy project, audience research unearths what actually speaks to your users and influences their decisions.
Using qualitative and quantitative methods, we break down audience needs and motivators to define actionable strategies for successful content and brand updates, website changes, and campaign strategies that improve user experiences, drive conversions, and boost ROI.
Featured Case Studies
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PMC Property Group — Riverwalk
End-to-end branding, design, and digital strategy for a luxury Philadelphia rental community
- Messaging & Positioning /
- Website Support & Maintenance /
- Identity & Brand Design /
- Website Design /
- Content Strategy
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Radial
Global eCommerce growth is explosive – we partnered with Radial, a bpost company, to establish a stronger foothold
- Messaging & Positioning /
- Content Strategy /
- Website Design /
- WordPress Design & Development /
- Website Support & Maintenance
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EverVet Partners
Comprehensive branding and growth strategies for a newly launched national veterinary acquisition and support firm
- Content Strategy /
- Audience Research /
- Messaging & Positioning /
- Identity & Brand Design /
- Website Design /
- WordPress Design & Development
Popular Activities & Deliverables
We recommend a mix of tactics that combine audience perceptions with powerful data. Our team can help you determine which tools are right for you.
“Marketing leaders must ultimately address two questions: What space do we own in our consumers’ minds? and ‘What conversations matter to them?’”
How we work with your team
We work with you to better understand your markets through customized audience research services that suit your specific needs, goals, and organizational priorities — whether or not you already have sophisticated data and practices in place.
We can step lightly into this process to provide some impactful results now, and then work to increase value over time, or we can help with a more immediate ground-up digital strategy makeover.
Frequently asked questions about Audience Research
What if we’ve already done our own audience research?
Awesome — we’re glad to you’ve prioritized this valuable step in any website or branding project. Our team reviews audience data you have on hand, synthesizes the results, and makes recommendations as to whether further research is in order.
Do I really need user personas if I already know my audiences?
User personas help you uncover nuances about specific types of audience members that you may not have thought about deeply before — or revisited recently. Keep in mind that, especially in our rapidly changing world, audiences evolve and markets change, and organizations lose out when they’re operating on outdated assumptions. Personas are valuable tools that we highly recommend for uncovering and addressing current user wants, needs, pain points, and motivators.
How do you incorporate inclusivity into your research approach?
We recognize that our team can only bring the perspectives that our backgrounds and lived experiences afford us, so we look to expand what we know — or think we know — by providing space for conversations, insights & experiences that support inclusivity & accessibility for all. This touches:
- Development & execution of inclusive research practices
- How we use research & translate it into inclusive design
- How we assemble inclusive project teams
