Establish your Goals
- Create organizational alignment around goals, market opportunities, brand positioning, and audiences
- Use quantitative and qualitative data to understand how best to position your digital brand against competitors
- Establish a messaging strategy that speaks to your target audiences across multiple channels
Understand your Audience
- Codify the needs of your audience into specific, targeted messages and user journeys
- Establish a detailed content strategy plan that will influence decision making and drive conversion
- This foundation should precede the design of a new website or execution of any digital campaign
Design & Build
- Execute a web redesign, significant content updates, or digital campaign armed with proper strategy and targeting
- Execute social campaigns, paid advertising, and/or marketing automation to achieve maximum ROI
Measure & Optimize
- Analyze traffic, conversions, and user experience to inform further optimization
- Report on search positioning and improve SEO
- Create automated marketing sequences and outbound email campaigns
