The Secret to Great Integrated Branding and Digital Experiences, Revealed — An Eastern Standard Discussion With WP Engine
At Eastern Standard, we believe that the best digital experiences are built around specific client needs, full stop.
Our Chief Digital & Technology Officer, Jim Keller, recently sat down with WordPress hosting platform WP Engine to shed some light on how we’ve evolved as an agency to embrace this philosophy across our four service pillars: brand alignment, research and strategy, design and launch, measure and optimize.
In this session, you’ll learn:
- Why successful digital strategies never lead with the capabilities of a specific tech solution, but rather with the needs and goals of the client or engagement at hand
- Why similar clients in similar industries don’t always call for similar solutions — making a thorough discovery phase vital, no matter how much we think we already know at a project’s outset
- How this approach helps uncover the right path for engagement and provides the proof of concept often required by leadership teams
- How much the growing reach of AI is influencing these processes
- And more
Watch the full discussion now:
Need help optimizing your digital presence to meet your specific organizational needs? Reach out to start a conversation.
Velocitize Talks is an award-winning video series produced by WP Engine featuring agency innovators, digital disruptors, and marketing leaders from around the world.
Q&A
Why should digital strategies focus on client needs rather than technology capabilities?
Leading with client needs and goals ensures that technology solutions serve the actual business objectives rather than forcing a one-size-fits-all approach. This client-centered philosophy results in digital experiences that genuinely address organizational challenges and deliver measurable outcomes.
Why is a thorough discovery phase important even for similar clients?
Similar clients in similar industries often have vastly different internal processes, audiences, and strategic goals. A comprehensive discovery phase uncovers these nuances and prevents assumptions that could lead to misaligned solutions. It also provides the proof of concept that leadership teams need to move forward confidently.
How is AI influencing digital strategy and branding processes?
AI is increasingly shaping how agencies approach research, content strategy, and user experience optimization. From automating routine tasks to providing deeper audience insights, AI tools are becoming integral to discovery phases and ongoing measurement, though human expertise remains essential for strategic decision-making.
What are the key pillars of an integrated branding and digital approach?
A comprehensive digital strategy typically encompasses four core pillars: brand alignment to ensure consistency across touchpoints, research and strategy to inform decisions with data, design and launch to execute the vision effectively, and measure and optimize to continuously improve performance based on real results.
Eastern Standard creates cohesive brand experiences across digital touchpoints. Our branding services help organizations tell compelling stories that resonate with audiences. Contact us about your branding project.
