The Secret to Great Integrated Branding and Digital Experiences, Revealed — An Eastern Standard Discussion With WP Engine
November 03, 2025
Analytics / Performance / Agency Culture / User Experience (UX)
At Eastern Standard, we believe that the best digital experiences are built around specific client needs, full stop.
Our Chief Digital & Technology Officer, Jim Keller, recently sat down with WordPress hosting platform WP Engine to shed some light on how we’ve evolved as an agency to embrace this philosophy across our four service pillars: brand alignment, research and strategy, design and launch, measure and optimize.
In this session, you’ll learn:
- Why successful digital strategies never lead with the capabilities of a specific tech solution, but rather with the needs and goals of the client or engagement at hand
- Why similar clients in similar industries don’t always call for similar solutions — making a thorough discovery phase vital, no matter how much we think we already know at a project’s outset
- How this approach helps uncover the right path for engagement and provides the proof of concept often required by leadership teams
- How much the growing reach of AI is influencing these processes
- And more
Watch the full discussion now:
Need help optimizing your digital presence to meet your specific organizational needs? Reach out to start a conversation.
Velocitize Talks is an award-winning video series produced by WP Engine featuring agency innovators, digital disruptors, and marketing leaders from around the world.
