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Generative Engine Optimization (GEO)

Optimize web content, build authority, be seen, and get chosen in the age of AI.

Powerful New Strategies for Online Visibility

Gone are the days when your website content needed to just leverage traditional SEO strategies to rank well in search results. Now it also needs to educate, earn trust, and be readable by AI.

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A Holistic Search Agency

We combine traditional SEO tactics with innovative GEO strategies to optimize search positioning, leads, and conversions for your organization.

  • Keyword Research
  • On-Page Optimization
  • Technical SEO
  • Link Building
  • User Experience (UX) Optimization
  • Local SEO
  • Analytics and Monitoring
  • Gen-AI Ready Website Content
  • Authoritativeness & E-E-A-T Signals

Featured Case Studies

POPULAR GEO ACTIVITIES & DELIVERABLES

GEO isn’t a passing search trend. It’s a new search reality. Are you ready for it?

  • AI readiness audit
  • a stylized representation of Search Pattern Analysis
  • a big magnifying glass over multiple search bars
  • a stylized representation of Brand Positioning & Messaging Guide
  • two pages with fake text and images on them

  • AI-Readiness Audit

    A comprehensive review of your site — from metadata to content quality, information architecture, and messaging tone — identifies opportunities for improved AI visibility and inclusion in generative results.

  • Search Pattern Analysis

    Data-driven insights into what leads visitors to – or away from – your site, and the valuable search traffic you may be missing. Search pattern analysis informs content strategy, website design, product development, and marketing campaigns.

  • Keyword Analysis

    A mix of competitive analysis, SEO, and content strategy, we synthesize keyword research to identify opportunities and competing content from other orgs to increase your rankings and better attract, engage, and convert your target audiences.

  • AI-Optimized Content Strategy

    Retooling copy is often required to adapt to the growing number of AI-powered tools that aggregate and generate information across the web. Infusing credibility and applying AI-friendly elements helps web crawlers find, parse, and present your content accurately.

  • Brand Positioning & Messaging Guide

    We leverage research and industry expertise to define your brand’s competitive landscape, unique value proposition, target audiences, and key messaging to ensure consistent, compelling communication and enhance brand recognition and differentiation.

  • Content Briefs

    Detailed content briefs and structure recommendations for key web pages that provide specific direction for our copywriters — or yours — and ensure that final copy is steeped in meaningful insights, user strategy, SEO, and ADA best practice.

    How we leverage our GEO expertise to work with your team

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    Reach Out Today

    Our team can evaluate your site’s performance, technical SEO/GEO, organic positioning, and user experience to provide a holistic approach to lead generation. But meaningful results take time because generative engines don’t respond immediately to changes on your site. The time to get started is now.

    Contact Our GEO Team
    Contact Our GEO Team

    Frequently asked questions about GEO:

    Where is your team located?

    Eastern Standard has its roots as a Philadelphia SEO company and digital agency, but we are now a fully remote company. We use a variety of remote tools to stay connected with your team and maintain close collaboration as we help you reach your SEO goals.

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