Carevoyance wanted inbound content that would generate leads. Three things stood in the way:

• A new website with no inbound content program and no established search presence
• A three-person team without the time to publish content consistently
• A niche audience that generic freelance writers could not serve, because the technical quality medtech readers expect was beyond their reach

We took on the technical foundation, the keyword strategy, and the writing, then tested which tactics moved leads.

Audit & Technical SEO

We started with a full website audit and fixed the technical SEO issues it found, so the new content would be built on a site that search engines could crawl and index properly.

Keyword Portfolio & Content Calendar

We built a keyword portfolio and a quarterly content calendar, which gave the team a plan for what to publish and the search demand behind each topic.

Expert-Written Content

We enlisted healthcare and medtech subject-matter experts to meet the technical standard the audience expected, writing eight blog posts per month, published twice weekly.

Distribution & Link Building

Each post was syndicated and shared on social channels, and we ran backlink outreach to build the site’s authority.

Testing & Optimization

We ran experiments with paid social, call-to-action placements, and outbound lead generation to determine which channels and page elements generated the most qualified leads.

Within 12 months, organic new users grew more than 1,000% year over year, and SEO-sourced qualified leads rose 830%. Carevoyance reached page one for more than 100 keywords and ranked for more than 1,600 new keywords overall. The added visibility and lead flow also increased the company’s enterprise valuation before its acquisition.