The right media plan puts your organization and your offerings in front of the right audiences at the right times for maximum impact.
Our team has a long history of providing an array of outsourced, strategic, and supporting media planning and buying services for a diverse group of clients who are true leaders in their industries. Our media plans are informed not only by our experience and multidisciplinary approach across all media, including digital and traditional, but also by an understanding that each client and budget requires unique solutions.
The process of creating a marketing strategy or new media and promotional plan begins with discovery to further assess your past marketing efforts, evaluate your audiences, and define specific and measurable performance indicators and business outcomes. The media plans we create are prioritized to a defined budget by expected return on investment and vehicle effectiveness. We’ll consider all types of media, including digital, print, outdoor (OOH), radio, TV, video, direct mail, grassroots initiatives, community engagement, media engagement, and potential partnerships. A tailored and personalized approach for each project and the close relationships we have with providers in all areas allow us to focus on value-added offerings, promotions, and even public service announcements or advertorial, where appropriate.
Planning and Budgeting
A draft media plan will be provided, including a comprehensive budget designed to make the best and most effective use of the entire marketing budget for your initiative. The plan will include schedules and costs for the various recommended activities, as well as an aggregate plan summarizing the entire program. Because we are not a traditional advertising agency with a commission-based primary business model, we prioritize the positive outcomes of satisfying long-term client relationships over selling our clients unnecessary advertising.
Where Digital Is Not an Afterthought
We bring to the table valuable relationships with key market providers as well as direct experience with an advanced network of digital providers and platforms, where traditional media efforts and agencies are often lacking. In making our recommendations, we’ll consider digital display advertising, retargeting, social media promotion, video pre-roll and promotions, and more, prioritizing media types by effectiveness with the audiences you want to capture. We also offer advanced targeting and reporting to ensure that your digital spend is monitored and optimized.
Ad Traffic, Creative Management, and Media Buying
With in-house marketing strategy and creative services, we’re also able to provide turnkey solutions unlike many other traditional agencies. We coordinate buys and creative management as an integral part of many projects, where our clients appreciate the value-added effect of outsourced traffic management that directly integrates with creative services and digital production or management.
Measure Twice, Refine Always
At predefined points along the way, we’ll assess our efforts, and make adjustments as necessary. At the completion of the schedules, we’ll also provide a comprehensive summary report of activities and meet to review the effectiveness of our efforts together.
