In addition to or combined with [usability testing], understanding traffic patterns and behavior trends on your website is a powerful tool in helping to improve the effectiveness of your website, supporting or measuring the success of your marketing campaigns, or creating a new website to better serve the needs of your users and content requirements.
Start With a Baseline Assessment
While many of our clients already have knowledgeable in-house staff to regularly monitor and report on their analytics, we often help bridge the gap by providing a one-time analytics assessment and training for ongoing analysis or even ongoing outsourced analytics monitoring and review. An analysis report, including findings and recommendations, can be a powerful tool in setting your organization on the right track to understanding how to use website data to make better decisions or improve your user and customer experiences (UX and CX, respectively). We’ll guide you through a process tailored specifically to your unique needs.
Website Improvements, Content Strategy & Analysis
Analytics can help us collectively confirm your assumptions or identify unknown needs for improvements to your website. Behavioral data and internal or external keyword searches offer a better understanding of how users are interacting with your site and content, where you may be struggling to meet their needs efficiently, or which specific desired areas of content you are not currently providing.
A competitive analysis will tell you how your site measures up to the needs of your users compared to other peers or competitors in the marketplace. We use proprietary methods and applications in order to analyze your website against search patterns on the web and against the content and experience provided by other organizations in order to make recommendations on areas for improvement and the creation of additional content to improve both your experience and your search rankings.
Defining New Website Requirements
An analytics review is typically part of every new website project at Eastern Standard, but some organizations look to us to help them establish specific objectives and identify areas of improvement in order to define the requirements for new websites as a planning exercise. Having this data in the early stages can be transformational in creating a roadmap for a single website or a large ecosystem of related websites, and it also aids in budgeting, positioning, and resourcing for content management and creation.