Creative and Digital Services: Graphic design, usability testing, web design, web development

Eastern Standard is your next branding agency, digital team, content strategist, and marketing partner. We’ve combined these practices under one roof because fluency in each discipline is critical — and when the space between them is blurred, clients truly win. We partner with you to build, support, evolve, and promote your brand from end to end with a focus on impactful business outcomes.

Content Strategy + Search Optimization

Improve web content and messaging to drive organic traffic and conversion

Content Strategy + Management

We specialize in creating authoritative content that brings our clients’ brands to life. From collateral print pieces to major campaign materials, and from supporting digital assets to full-scale websites, no matter what your content goals are, we can develop a content strategy and management plan that fits your needs and budget.

SEO + Paid Search

Today, search engines are a lot smarter than they used to be, and their rankings are based, in part, on whether content is working well for end users. We help clients develop a well-rounded SEO strategy focused on the full user experience — ensuring that people are engaged in high-quality content on their sites and taking relevant actions as a result.

Market Intelligence + Brand Strategy

Use data to better understand your audiences and market opportunities

Market Intelligence

Combining tried-and-true data-gathering methods with a variety of advanced tools and exercises, we uncover the most productive behavioral patterns demonstrated by your target audiences, and assess the relative strength of your brand and website against your competition. This gives us a solid understanding of the opportunities and obstacles you face in achieving business results.

Marketing Research

We value the insights provided by data and use it consistently to inform our strategies across the board. Combining qualitative and quantitative research methods is a powerful approach that allows us to align on project objectives, confirm the unique needs of audiences, and ensure that the work we present always matches the intended outcomes.

Brand Strategy

The strategy behind branding can sometimes seem elusive and abstract. Our approach provides clarity because it's rooted in an objective assessment and definition of your organization's unique value. We work with you to demystify the branding process, guide you toward tangible next steps, and provide measurable results.

Media Planning

We know how to make the most of your media-buying budget to develop solutions that move the dial for you. Starting with an assessment of your past marketing efforts, we'll evaluate your audiences, define measurable performance indicators, and create a tailored plan that hits the right target market, goals, and budget for your project.

Marketing Services

As a truly integrated marketing agency, we provide end-to-end marketing services, from startup brand positioning to comprehensive communications plans and robust digital marketing programs. Our approach to marketing is objective and results-oriented; we don't leave room for inefficient strategies that we can't accurately assess and refine.

Usability Research + User Experience

Understand whether your website is meeting the needs of your users

Website Usability Testing

When it comes to building a better website, nothing can take the place of actual feedback from real users. We validate our web design decisions with testing created by a UX strategist and administered to actual humans — and we use a variety of tools to determine where opportunities exist for you to better meet your users' needs.

Analytics

Understanding traffic patterns and behavior trends can help improve the effectiveness of your website, measure the success of marketing campaigns, and make upgrades to better serve your users and content requirements. We set you on the right track for using data to make better decisions and improve your overall user experience.

Visual Branding + Creative Services

Create a memorable visual brand, compelling messaging, and impactful creative

Brand Identity + Campaigns

We excel in developing identity systems that tell a compelling and enduring visual story for our clients. But our work doesn't end there: We also help them implement powerful strategies to promote their brand to audiences through a wide variety of applications across today's complex multichannel marketing environment.

Print + Graphic Design

Great design makes businesses and their communication tools better. While it's impossible to put a price on the affection created through beauty, design is much more than just that to us. We use design to define and differentiate brands, solve problems, communicate more effectively, and encourage audiences to take action.

Website Design + Development

Redesign or rebuild your website

Web Design + UX Design

We care about the people who use the websites and applications we build, so we take UX seriously. Our approach has always been focused on creating beautiful, functional websites and applications that feature reusable modular elements and easy navigation — with an experience that is enjoyable from end to end.

Drupal Development

Drupal is one of our favorite tools for rapidly assembling websites and applications, and we've been using it for years to craft engaging, scalable experiences on the web. Incredibly powerful and easy to learn, this platform puts you in control of your site in a way that you never thought possible. Best of all, keeping your site relevant and fresh is as easy as point-and-click.

WordPress Development

WordPress is one of the web's most popular content management systems (for good reason!), and we help you put it to use in the most effective way possible. Whether you have a single content manager or an entire team, this platform puts you in total control of your website — without having to learn to code.

Web Application Development

Whether you're looking for a responsive web design that's going to wow your visitors no matter which device they're using, or you need something a little less glamorous but critical to your business process — like integrating an online course selection system with an existing database — we've seen it, we've done it, and we've got you covered.

Mobile Applications

Our team has been integrating mobile-friendly approaches into our web design and development processes for as long as almost anyone. Put simply, we build websites and native mobile and tablet applications that work on any device or screen size with a browsing experience that is consistent, intuitive, and functional across the board.

Website Support + Enhancements

Manage, maintain, and continually improve your website

Drupal + WordPress Maintenance

While many agencies see technical support and maintenance as a distraction from other projects, we realize it’s a critical piece of meeting our clients' needs. Our dedicated support team — one of just a few of its kind in the industry — provides unique problem-solving expertise and fast response times to address any issues your site may face over time.

Continuous Website Improvement

Our continuous improvement plan is designed to help organizations like yours make incremental but highly valuable changes to your website and digital marketing strategy over time, rather than repeating the mistake of assuming that a ground-up redesign of your website is the only viable option to make gains on the web.

ADA Compliance

As a rule, all of our clients want their websites to be engaging, forward-thinking, and usable, but the surface-level concept of usability often leaves many people out of the equation. We help clients identify and remedy areas in which they may be falling short in catering to all users, regardless of their abilities.

Our Services