Website Migration
Website migrations planned to protect SEO, GEO, performance, and data, not gamble with them.
A website migration is where small mistakes become expensive. Changing the CMS, consolidating domains, redesigning while migrating, or moving hosting can impact performance, accessibility, analytics, and, especially, SEO if not planned carefully.
Eastern Standard offers CMS migration services designed to protect continuity and reduce risk. Whether you need a website CMS migration or a broader website platform migration, we prioritize clear inventory, controlled changes, thorough QA, and a launch plan that protects both users and search visibility. We also plan an SEO-friendly website migration, so traffic and rankings are not treated as afterthoughts.
Common Migrations We Support
CMS Migrations
Drupal-to-Drupal upgrades, legacy CMS replacements, headless transitions, Drupal to WordPress migration, and other WordPress migration services
Site Consolidation
Merging multiple sites/domains into one cohesive platform, including multi-site website migration
Platform and Hosting Moves
Merging multiple sites/domains into one cohesive platform, including multi-site website migration
Migration + Redesign Together
Infrastructure changes, environment parity, deployment improvements, and website platform migration projects
What Can Go Wrong (and How We Prevent It)
- Content inventory and mapping: Define what moves, what gets retired, and what needs rewriting
- URL strategy & redirects: Prevent traffic loss and broken links
- Technical SEO safeguards: Crawlability, indexing, metadata continuity, and canonical structure
- Performance and accessibility checks: Ensure the new site is not slower or less usable
- Analytics continuity: Tracking plans and validation so you don’t lose reporting
Our Migration Approach
1. Discovery & inventory
Audit content, templates, integrations, constraints, and what must be preserved
2. Migration planning
Define target architecture, content model, page types, fields, taxonomy, redirects, and QA checklist
3. Build & migrate content
Implement target CMS/platform and migrate in a controlled way, validating fidelity and metadata
4. QA & launch readiness
Test redirects, forms, tracking, accessibility, performance, and run crawl checks
5. Post-launch support & optimization
Monitor issues, fix edge cases, stabilize performance, and define a roadmap
Migration is the Technical Part; The Website is the Whole System
Even in “pure” migrations, teams often want to improve more than infrastructure.
We can support the full set of website needs around the migration:
Branding & verbal branding
Updated positioning, messaging, voice, and narrative
Content & IA improvements
Pruning, restructuring, and page hierarchy updates
SEO cleanup & optimization
Technical fixes, on-page improvements, and monitoring
Ongoing site maintenance after launch
Security, updates, performance, and iterative improvements
Will a migration hurt our SEO?
It can, especially if URL changes, redirects, metadata continuity, or crawl/indexing aren’t handled carefully. We plan migrations specifically to reduce SEO risk.
Can you migrate and redesign simultaneously?
Yes, and it’s common. The key is sequencing and controlling change so you don’t introduce unnecessary risk.
Do you handle content cleanup during migration?
We can. Many migrations include content pruning, consolidation, and updating key pages to make the new site more maintainable and effective.
How do you manage redirects?
We start with a content inventory and mapping plan, then validate redirects in QA and after launch. Redirects are treated as a launch requirement.
Do you provide post-launch support?
Yes. Migrations often need stabilization. We support post-launch monitoring, fixes, and ongoing maintenance to keep the site secure and performant.
What CMS platforms do you work with?
WordPress and Drupal are most common, plus headless architectures, when they fit the content and team workflow.
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