Simply having Google Analytics running on your site isn't enough. You need it configured to track critical events and generate meaningful reports. We create custom dashboards and analytics configurations to track the data you care about.
Long gone are the days of crafting wordy web pages stuffed with keywords that you want to rank for in search results — in other words, writing “for search engines.”
Now, thanks to advancements including machine learning (ML), Google and other search engines are a lot smarter than they used to be, and they’re no longer interested in whether the content is good for them; instead, they want to know whether it’s working well for an actual human.