AI Meets SEO Strategy: An Eastern Standard Q&A With WP Engine
The hype train surrounding artificial intelligence (AI) is operating at full steam, with no signs of slowing. As a website manager or content specialist, it can be hard to track its evolution, how it affects SEO, content, and website management strategies — and how your organization should pivot to keep up.
Eastern Standard Chief Digital & Technology Officer Jim Keller recently partnered with WordPress hosting platform WP Engine to shed some light on the universal impact burgeoning generative AI tools like ChatGPT are having on organizations in the B2B, healthcare, higher education, and nonprofit sectors, and more.
What You’ll Learn in This Q&A:
- A high-level overview of how generative AI tools consume and interpret your web content
- Why deficiencies in your content or its structure can cause unsatisfactory AI-generated search results on platforms like Google
- How to create clear, complete, well-structured new content (and why you should delete the stale stuff!) to ensure your information is well-interpreted by AI
- Practical and useful ways to add AI tools to your existing website management and content creation toolbox
Read the Q&A here — and reach out if you need help incorporating these concepts as part of your site’s overall SEO and content strategy.
Q&A
How do generative AI tools like ChatGPT consume website content?
Generative AI tools crawl and interpret your web content to understand and summarize information for users. They analyze your content structure, clarity, and completeness to generate accurate responses. Deficiencies in your content or its organization can lead to unsatisfactory AI-generated search results.
Why does content quality matter for AI-powered search results?
AI platforms like Google rely on well-structured, complete content to generate accurate responses. If your content has gaps, poor organization, or unclear information, AI tools may misinterpret or omit your information entirely, reducing your visibility in AI-powered search results.
What content strategies help optimize for AI search?
Create clear, complete, and well-structured new content while removing stale or outdated material. Ensure your information is organized logically so AI can properly interpret and represent your content. This approach helps your organization appear accurately in AI-generated search results.
How can organizations integrate AI into existing content workflows?
AI tools can be added to your existing website management and content creation toolbox to improve efficiency. Use them to assist with content generation, optimization, and analysis while maintaining human oversight to ensure quality and accuracy align with your brand and SEO strategy.
Eastern Standard optimizes websites for search performance and user experience. Our SEO services help organizations improve visibility and drive qualified traffic. Contact us to improve your search rankings.
