All clients want their websites to be engaging, forward-thinking, and usable, but the surface-level concept of usability often leaves many people out of the equation.
Access to the Internet — now seen as a fundamental human right — can only be accomplished if sites cater to all users, regardless of visual, auditory, motor, cognitive, learning, neurological, and/or physical abilities.
Making Compliance the Priority It Should Be
This may seem like a daunting ideal, especially when it comes to visual design and user experience, but that doesn’t have to be the case. Making your website accessible does not mean compromising your design or business goals. In fact, accessibility often increases the overall value of a website: a wider audience reach, improved search engine optimization, and better web experiences for user groups who are often ignored. Plus, it mitigates the potential for lawsuits over the accessibility of a website, which is a very real and growing concern.
Eastern Standard has the experience and competency to meet today's strict requirements surrounding web accessibility — particularly those required by non-profit, healthcare, higher education, and cultural organizations. Our developers are skilled in using website testing tools and screen reading applications to flag and correct any issues, ensuring that all client sites are compliant with the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines (WCAG) 2.0. We can even help clients retrofit older websites as part of an overall continuous improvement plan.