Put simply, gathering and assessing market data is one of the most critical things we do when developing and designing standout brand experiences.
Examining market intelligence helps us gain a deep understanding of the unique journeys that users take, the factors that drive their decisions, and the gaps that represent opportunities in the marketplace. It lays the strategic groundwork for our approach to creating design systems for the web, user-focused experiences, large-scale content initiatives, and so much more.
What Our Approach Looks Like
As part of a thorough discovery process, we combine tried-and-true data-gathering methods — like core team discussions, stakeholder surveys and workshops, and user interviews — with a variety of advanced tools and exercises that include:
Target Audience Behaviors — Our process for discovering the most productive behavioral patterns demonstrated by your target audiences as they look for information and services in your market provides a holistic view of their needs and decision-making factors throughout their journey from discovery to conversion. These factors provide significant value in creating overall brand positioning, messaging, and content strategy through both digital and traditional media.
Competitive Analysis — Using the search patterns uncovered above, we identify the top-performing competitors for each audience. As search patterns change, the competitors presented by the search engine also change — and our process ensures that we know exactly who you are competing with for each relevant audience, including both peer and non-peer competitors. By auditing their online presence, we gain deep insight into how they approach content, messaging, visual components, and the overall user journey; how successful they are in meeting the market’s needs; and, most important, how we can improve upon any areas in which they fall short.
Opportunity Analysis — We assess the relative strength of your brand and website against the competition, both on the whole and on a page-by-page basis. In the end, we form a solid understanding of the opportunities and obstacles in front of you as they relate to achieving business results.