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The Higher Ed Marketing Playbook

5 Steps to Build Content that Converts:
Successful higher ed content begins with intention. To have impact with prospective students, you need well-defined audiences, brand consistency, and time-tested writing tactics for website content.

Download our free guide content strategy and tactics you can implement today.

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Who it’s for

  • EDU Marketing
  • Digital Implementation Teams
  • Website Content Managers
  • Copywriters looking to specialize

What you’ll learn

Learn the key tenets of successful higher education content — and view projects that illustrate how to leverage these concepts to:

Create intentional content to speak effectively to: students, prospects, and secondary audiences; improve their user journeys; and increase conversions

Apply your brand essence, values, voice, tone, and lexicon to cohesive and impactful messaging

Lean into web content best practices to increase SEO, create effective calls to action, and meet accessibility guidelines

Eastern Standard's Experience

Our multidisciplinary web and design team has worked with dozens of colleges and universities to design, build, and optimize their web experiences and content practices.

Improve your content performance today

"*" indicates required fields

Name*
This field is for validation purposes and should be left unchanged.

By downloading this guide, you agree to join Eastern Standard’s email distribution list. You may unsubscribe at any time. We will not share your contact information with partners or third parties.