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Guide to Higher Education Website Redesign

In the face of increasing competition, decreasing enrollments, and lightning-quick digital first impressions, it’s harder than ever for universities to turn their websites into effective admissions marketing tools.

Our team is here to help.

Are you planning a .edu redesign? Download this guide to plan ahead and ensure your new site doesn’t represent a lateral move — but instead propels your school forward to reach its goals.

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Who It’s For

  • University-wide marketing & communications professionals
  • Admissions marketers
  • Department heads & administrators involved in university digital marketing

You’ll Learn How to:

Align internal teams on your brand strategy, messaging & value propositions

Define target audiences & understand their unique decision-making factors

Allocate the right budget & team resources

Make visual design & content strategy decisions that create intentional user journeys, boost SEO & increase conversions

Take stock of metrics to measure post-launch success

"*" indicates required fields

Get Your Free Guide

Name*
This field is for validation purposes and should be left unchanged.

By downloading this guide, you agree to join Eastern Standard’s email distribution list. You may unsubscribe at any time. We will not share your contact information with partners or third parties.