Long gone are the days of crafting wordy web pages stuffed with keywords that you want to rank for in search results — in other words, writing “for search engines.”
Now, thanks to advancements including machine learning (ML), Google and other search engines are a lot smarter than they used to be, and they’re no longer interested in whether the content is good for them; instead, they want to know whether it’s working well for an actual human.
The Full SEO-UX Picture
Armed with the knowledge that these search engines are now “training” their algorithms on how to identify users who are getting what they want from a website — and using that behavioral data to shape search rankings — we help clients develop a well-rounded SEO strategy centered not around just traditional concepts like page titles, meta tags, and keywords, but also focused on the full user experience they are providing. In other words, we want the user behavior of your website to show indicators that people are engaged in high-quality content and taking relevant actions as a result.
Paid Search as Part of the Equation
In addition to boosting your organic search results in this way, we identify ways to integrate appropriate paid search opportunities — purchasing ads in a search engine’s sponsored listings — into your SEO strategy in a way that meets your needs and fits your budget.
When used in combination, this type of well-rounded SEO approach, which drives users to regularly browse, click, and interact, falls into the "win" category for all: your organization, your brand, your search rankings, and your viewers.