Maintain SEO when Launching a new Website: A Complete Guide
Launching a new website is exciting, but it can completely ruin your SEO. Use steps below to avoid “resetting” your search engine positioning. Even if your existing site is not well optimized for search, you still don’t want to make the problem worse, so you should follow these steps even if you’re...
You Might Not Need a Ground-Up Website Redesign
Whether due to budget contraints, timing, or organizational readiness, sometimes that full website overhaul you want just isn't in the cards. Thankfully, there’s an alternative: iterative, impactful improvement to an existing site. This option is overlooked because the perception is that it’s...
Looker Studio and GA4: How to Create a "Conversions per Landing Page" Report
Creating a Looker Studio report that shows number of conversions per landing page is surprisingly counterintuitive, but these steps will get you there. If you're looking to create a Looker Studio (formerly Google Data Studio) chart that shows which GA4 session_start events (what UA would called "...
Converting Universal Analytics Views, Segments, and Goals to Google Analytics 4
Google Analytics 4 (GA4) is the newest version of Google Analytics that offers an improved measurement model, more powerful data controls, and better insights into user behavior across different platforms. If you are currently using Google Universal Analytics (UA), you'll have to migrate existing...
Decoupling WordPress: Options for using WordPress to drive a Jamstack frontend
The authoring experience in WordPress continues to evolve but frameworks like React and Vue are becoming the standard for delivering content on the web. So how can you "decouple" WordPress so you can use a modern frontend while retaining your familiar WordPress content tools? What is a decoupled...
Enterprise Website Redesign: Strategies for Launch, Tracking & Ongoing Measurement
DIGITAL TRANSFORMATION SERIES PART 4/4 Congratulations! You’ve reached the final stage of your enterprise redesign project, and it’s “go” time. Here’s what you need to know as you look ahead to the future of your site. Before you begin, make sure you’ve already read: Part 1 — Introduction to...
Enterprise Website Redesign: Tips for a Seamless Design-Build Process
DIGITAL TRANSFORMATION SERIES PART 3/4 It’s time to execute your large-scale website redesign project … now what? Read on for some important time-tested strategies for navigating potential pitfalls as you head into the Design & Build phase. Before you begin, make sure you’ve already read: Part...
Planning, Brand Alignment & Research: The Starting Points for Successful Enterprise Website Redesign
DIGITAL TRANSFORMATION SERIES PART 2/4 "It does not do to leave a live dragon out of your calculations, if you live near him.” —J.R.R. Tolkien, The Hobbit While this quote always makes people chuckle, it’s surprisingly sensible advice that applies equally well in both epic fantasy storytelling and...
Introduction to Enterprise Website Redesign
DIGITAL TRANSFORMATION SERIES PART 1/4 There’s no way around it: Large-scale organizational website redesigns involve tricky terrain, from copious content to unpredictable UX considerations to multiple stakeholders — often across different departments and time zones. If a project of this magnitude...
You may be Wasting PPC Ad Spend by Targeting the Wrong Countries and Regions
Adding a default location to target may not be enough to stop your Google Ads from appearing in other countries or regions. Why are my Google ads still showing in other countries even with "Locations to Target" set to a specific country? By default, the "Locations to target" setting is configured...
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