Prevent Loss of Your Data When You Upgrade to Google Analytics 4 (GA4)
If you’re a Google Analytics user, you may be aware that you must switch from Universal Analytics to Google Analytics 4 (GA4) next year. What you may not know is that doing so will cause you to lose your historical data. Starting on July 1, 2023 , Universal Analytics will no longer record your data...
Takeaways from Usability Testing for a Hospital Intranet
We were recently tasked with performing usability testing on the navigation for an intranet for a major hospital / health system. Below are some key takeaways. Test Setup 15 total tasks Two test groups, A/B tested with variations between the two information architectures 40 total participants Used...
The Google Core Update Roundup: What Experts Are Saying & What You Need to Know
This spring, Google changed the Internet again with updates to their search ranking process — causing many sites to experience a drop in rankings and a need to reassess their content. Between May 25 and June 9, Google introduced and rolled out the May 2022 edition of their Core Updates. Here, we...
Watch This Bot Find and Attack our Contact Form
Everyone has had a spam submission sneak through their forms, even with captcha enabled — here's a glimpse into how that happens. We're big fans of session recording as a means of UX research, and have previously posted about the value of session recording in UX testing . Reviewing data for our own...
Using Session Recordings to Catch Things Your Website Analytics Can't See
Analytics can show you events you’re actively tracking — but session recordings can show you the hidden details of your user experience that you may be missing. A Short Anecdote About WWII Bombers Maybe you’ve heard this story cited before: During World War II, researcher Abraham Wald was tasked...
The Complete Guide to Large Website Menu Design
Do you have hundreds of pages of content that need to be organized into a coherent navigation structure? Here, we share insights for menu design on large, content-rich websites. Use of the “Hamburger” Menu When the hamburger menu first showed up as a common user interface (UI) pattern, there was a...
5 Signs That Your Website Is Bad — and How to Fix It
If your website is underperforming — or if it’s truly bad — it could be tarnishing your professional reputation, hurting your relationship with prospective clients, and costing you sales. Here, we explore five potential ways your website might be turning users off. If any of these things are true...
Drupal 7 End of Life Is Coming and Drupal 8 is Already Outdated — Are You Ready to Upgrade?
There is a big concern facing many businesses and organizations today: The end of life for the Drupal 7 CMS platform is coming in November 2023 — and Drupal 8 is already outdated. What does this mean? After that date, the Drupal community will stop creating new projects, fixing bugs, and providing...
A Guide to Web Accessibility for Designers, Content Managers, and Developers
There's a lot of web accessibility information online, but it's not always easy to get a concise overview of best practices for WCAG/ADA compliance for your team. As a result, I've created this brief handbook on web accessibility. Table of Contents Introduction Why Accessibility Matters What It...
What Are Your Google Core Web Vitals, and Why Should You Care?
Starting on May 21, 2021, Google will roll out its new Core Web Vitals initiative, leaving many website owners questioning, “What does this really mean for me and my site?” In short, Google makes fairly regular updates to their algorithms, some of which turn out to be more significant than others...
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