Enterprise Website Redesign: Strategies for Launch, Tracking & Ongoing Measurement
DIGITAL TRANSFORMATION SERIES PART 4/4 Congratulations! You’ve reached the final stage of your enterprise redesign project, and it’s “go” time. Here’s what you need to know as you look ahead to the future of your site. Before you begin, make sure you’ve already read: Part 1 — Introduction to...
Enterprise Website Redesign: Tips for a Seamless Design-Build Process
DIGITAL TRANSFORMATION SERIES PART 3/4 It’s time to execute your large-scale website redesign project … now what? Read on for some important time-tested strategies for navigating potential pitfalls as you head into the Design & Build phase. Before you begin, make sure you’ve already read: Part...
Planning, Brand Alignment & Research: The Starting Points for Successful Enterprise Website Redesign
DIGITAL TRANSFORMATION SERIES PART 2/4 "It does not do to leave a live dragon out of your calculations, if you live near him.” —J.R.R. Tolkien, The Hobbit While this quote always makes people chuckle, it’s surprisingly sensible advice that applies equally well in both epic fantasy storytelling and...
Introduction to Enterprise Website Redesign
DIGITAL TRANSFORMATION SERIES PART 1/4 There’s no way around it: Large-scale organizational website redesigns involve tricky terrain, from copious content to unpredictable UX considerations to multiple stakeholders — often across different departments and time zones. If a project of this magnitude...
You may be Wasting PPC Ad Spend by Targeting the Wrong Countries and Regions
Adding a default location to target may not be enough to stop your Google Ads from appearing in other countries or regions. Why are my Google ads still showing in other countries even with "Locations to Target" set to a specific country? By default, the "Locations to target" setting is configured...
Is Your Drupal or WordPress Site in Danger of a Malicious Attack? Steps You Can Take Right Now to Make It Safer
There’s no doubt about it: Cybersecurity attacks are on the rise, and organizations across all industries are feeling the impact. Consider the following staggering statistics from several recent cybersecurity reports: 72% year-over-year increase in denial-of-service attacks 31% increase in average...
Drupal 9 to Drupal 10 Upgrades: Complete Technical Guide and Upgrade Steps
Upgrading Drupal 9 to 10 is straightforward but there are quite a few steps involved. Read below for a detailed technical breakdown of how to upgrade Drupal 9 to Drupal 10. (Before you begin, if you're not looking to handle your own upgrade, contact us for help starting with a free assessment.)...
Prevent Loss of Your Data When You Upgrade to Google Analytics 4 (GA4)
If you’re a Google Analytics user, you may be aware that you must switch from Universal Analytics to Google Analytics 4 (GA4) next year. What you may not know is that doing so will cause you to lose your historical data. Starting on July 1, 2023 , Universal Analytics will no longer record your data...
Takeaways from Usability Testing for a Hospital Intranet
We were recently tasked with performing usability testing on the navigation for an intranet for a major hospital / health system. Below are some key takeaways. Test Setup 15 total tasks Two test groups, A/B tested with variations between the two information architectures 40 total participants Used...
The Google Core Update Roundup: What Experts Are Saying & What You Need to Know
This spring, Google changed the Internet again with updates to their search ranking process — causing many sites to experience a drop in rankings and a need to reassess their content. Between May 25 and June 9, Google introduced and rolled out the May 2022 edition of their Core Updates. Here, we...
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