Our objective brand assessment is intended to demystify the branding process, guide you toward tangible next steps, and provide measurable results.
A Promise of Experience
The concept of a brand can seem quite elusive and sometimes abstract, but our branding process is designed to provide a grounded, objective assessment and definition of your organization's unique value. We define a brand as "a promise of experience," and we work to understand and then define what that experience should be. In other words: what do your clients, customers, employees, or constituents expect from you, and how effectively do your current materials, messaging, and interactions meet those expectations?
Every Interaction Matters
Regardless of the nature of your business or organization, it's critical that every interaction with customers, clients, constituents, employees, and partners is an accurate reflection of your brand and your values. All of your communication — whether email, print, web, or interpersonal — should enforce a consistent, positive experience.
End-to-End Branding Capabilities
We work with a diverse group of major corporations, nonprofit organizations, arts and cultural institutions, and prestigious universities, hospitals, and health systems. This unique collective experience enables us to create and execute comprehensive communications plans and multimedia brand strategies and monitor their effect on sales or other performance indicators across a wide range of industries. Our specialties include everything from full-service media planning and advertising (including print, digital, television, and radio) to designing elegant and engaging print collateral, to crafting beautiful and functional websites.
